Africa Reframed harnesses cross-sector partnerships to propel inclusive sustainable growth and transformative visual storytelling from the African continent.
To fulfill this mission, Africa Reframed operates through three interconnected pillars:
Archive, Academy, and Experiences.
/ ARCHIVE
A unique collection of ready-to-use imagery, co-created with and exclusively available to our partners.
Imagery in the archive has been used by
>
Amazon,
Microsoft,
Google,
McKinsey,
Deloitte,
Accenture
>
Imagery in the archive has been used by > Amazon, Microsoft, Google, McKinsey, Deloitte, Accenture >
Bill & Melinda Gates Foundation,
United Nations,
The World Bank,
European Development Bank,
Bill & Melinda Gates Foundation, United Nations, The World Bank, European Development Bank,
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Beyond being a simple collection, the Archive engages in a dynamic interaction with stakeholders. It aligns visual narratives with their objectives, fostering an environment for collaborative change. It also facilitates the licensing and downloading of images, enabling easy access to content representing Africa's vibrant cultures, economic growth, and social development. By reinvesting the revenue generated from image licensing back into the initiative, the Archive fuels a self-sustaining cycle that stimulates growth and produces impactful content.
/ ACADEMY
Collaborating with African creative talent to promote inclusive and sustainable storytelling.
Workshop in Banjul, The Gambia
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Through this partnership, the narratives of Africa are not only elevated but also given a genuine and profound resonance. Thus, contributing to the promotion of a more balanced global perception of Africa and propelling the next generation of storytellers.
/ EXPERIENCES
Creating and curating exhibitions and other initiatives that bring powerful African stories to a global audience.
Africa Reframed Exhibition in Copenhagen, Denmark
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Experiences also play a pivotal role in expanding Africa Reframed's reach. It facilitates the construction of a diverse network, consisting of diplomats, policymakers, NGOs, and the public. Media access to the Archive ensures a balanced portrayal of Africa and enriches the narrative told to the world. This network becomes a powerful vehicle for disseminating knowledge, building partnerships, and amplifying the impact of Africa Reframed.